Mercedes-Benz Digital Trasformer Concept IAA - Frankfurt Motor Show

Concept IAA at 2015 Frankfurt motor show: the new Mercedes-Benz Digital Trasformer.

Mercedes-Benz is setting benchmarks in automotive fascination and innovative power with five world premieres at the IAA 2015. No fewer than four new models expand the line-up of Mercedes Dream Cars – the new C-Class Coupé and the new S-Class Cabriolet, each in two standalone versions from Mercedes-Benz and Mercedes-AMG. Also making its debut in Frankfurt is the Concept Intelligent Aerodynamic Automobile, known in short as the Concept IAA. The “Digital Transformer” shows how far advanced Mercedes-Benz already is in the digitalisation of automotive development and production. Another world premiere at the Frankfurt International Motor Show is the new smart cabrio, the only “true” cabriolet in its class.